Dental clinics
Digital marketing solutions for dentists
Today’s trend of researching services via the internet and smartphone, but also making appointments, does not stop at your patients. Having a good website is essential for you as a dentist to win patients but also to keep your current client base. You may not have many problems attracting patients to your practice, unlike a medical specialist with a health insurance licence. It would be however desirable if your clients also visit you for your special expertise, services which are mostly not included in the catalogue of services of the health insurance providers.
For long-term success, we usually recommend that our clients build up a strong self-brand. In doing so, many aspects have to be taken into account and brought into an appropriate relationship with each other. Does your practice philosophy fit your field and specialisation? How does the location of their practice and local competition affect your preferred distribution strategy? Does your budget allow for an appropriate features and information offering for your online presence?
Quick Check: Is it about time for my website’s redesign?
5 success factors that distinguish a quality website
User Experience
Content
Design
SEO
Security
The key features that help you stand out
Modern yet personal page design
A good design highly reflects the dentists philosophy. Customers want to know what values you and your staff represent. And dentists can give their practice a face by using large fancy image sliders with professional photos of themselves, the team and equipment. But beware as good web design does not equal good user experience.
We support dentists with the creation of their brand that matches well with the expectations of the target group whether design or website functionality – ensuring a consistent patient journey.
Expanding reach with social marketing
Social commerce is an increasingly important trend for dentists. Having a professional website is essential for a successful sales strategy, yet should be complemented by social media measures. Social media provides prospective patients with the opportunity to obtain authentic information about your services or interact with the practice’s team in an uncomplicated way. This helps build trust and establish credibility as an expert in the field of dentistry while also giving potential customers a positive first impression – making it crucial for any successful marketing strategy.
We support dentists in establishing their practice on the various platforms, such as Google and Facebook. To do this, we focus on leveraging positive patient reviews and building a vibrant online user community that will help your brand achieve sustainably growing awareness.
Automated patient scheduling
For sure, some information about dental services need to be displayed on a dentist’s website. But is it leveraged, leading the patient through a fully automated booking process for your services? Online appointment scheduling independent of the practice’s opening hours allows dentists to save staff resources while also providing a time-saving benefit for customers who no longer have to consult you for additional information to be then clogging up your phone queue. Additionally, automatic appointment reminders are also sent shortly before treatment appointments and regular check-ups as well as an automatic request to rate the practice after their visit – helping secure positive reviews and build trust with existing clients.
We support you in making the initial contact with your dentist practice as comfortable as possible for the patient by means of Patient Experience Workflow Mapping. The resulting automation functionalities ensure that website visitors make uncomplicated use of your services, while you save valuable personnel resources at the same time.
Why choose us
We see our appreciation of trusting and good communication with the customer as the basis for successful cooperation. Our project managers let the client participate in the progress of the project and react transparently and agilely to changing requirements.
Furthermore, our company defines the following 4 aspects as the essential quality characteristics of our work.
Let’s discuss your ideas
About Matter Media
We are Matter Media – a professional provider of websites and smartphone apps specifically designed to meet the needs and requirements of German and Austrian SMEs.
Our services include the creation of target group-oriented websites and apps. We provide conceptual consulting, technical implementation and long-term strategic, content and technical support of websites. Our clients are companies of all industries and sizes.