Manufacturing
Digital Marketing Solutions for SME
According to recent publications the global e-commerce market is expected to grow at a compound annual growth rate of 11.1 percent from 2018 to 2025, reaching about $24,265 billion by 2025. In conclusion B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. That means BIG chances for B2B marketing are on the horizon. Chances that could especially materialize for German and Austrian manufacturing businesses that have only taken small steps towards the digitalisation of their business models.
Much of the projected growth is attributed to technological advances, big data and cloud-based e-commerce platforms. However, the reorientation of businesses is more fundamental as it is driven to a particular extent by changing customer behaviour in the face of ever increasing globalisation and the current health crisis.
Data analysis for finding out your customer’s digital needs
Leading companies constantly analyse their customers interactions with their product and service portfolio. When you know sufficient data about your client, then you can design a product, service or campaign in order to meet these specific requirement. Data that is automatically collected by e-commerce platforms cover a variety of different parameters and also provide you with an objective and up-to-date picture of the state of your customer relationships.
We support you implement data collection and data analysis to improve your sales performance.
E-commerce platforms for maximum customer experience
In the B2B sector, your sales partners and customers increasingly value a user-friendly online shop with which they can easily interact and order complex, personalised products around the clock. In this context, it is important to design the website clearly and free of loading times at all times, despite possibly subject-specific and detailed presentations.
We support you in building an e-commerce platform that meets the specific needs of your target groups in terms of user interface, functionality.
Optimised sales & service processes for high service performance
Successful customer relationship management is only possible if internal processes and systems are efficiently interlinked. Direct access to current customer and machine information by sales and service is the key to high service performance, satisfied customers and thus more turnover.
We support you in digitally optimising your sales and service processes. Together we will find the CRM or service solution that fits your individual needs.
Online configurators for fast response times
An online configurator enables customers to intuitively, easily and quickly display the right product from the multitude of possible product variants and to order it directly. This is particularly useful for manufacturers who offer highly complex goods for sale and thus want to reduce the high costs of analogue consulting in the B2B sector. In the customer’s perception, such a “hybrid consultation" offers the advantage of time flexibility and a fundamentally faster response time.
We develop a product configurator that suits you and link it to your e-commerce and CMS solution.
Check out the Website Cost Calculator
About Matter Media
We are Matter Media – a professional provider of websites and smartphone apps specifically designed to meet the needs and requirements of German and Austrian SMEs.
Our services include the creation of target group-oriented websites and apps. We provide conceptual consulting, technical implementation and long-term strategic, content and technical support of websites. Our clients are companies of all industries and sizes.