Service Sectors
Digital Marketing Solutions for SME
Many service providers are strongly affected by the rapid change in customer behaviour. The profound changes that first appeared in the consumer goods industry have ultimately led to the establishment of a significantly higher digital service standard. This development is based on the many new technologies available, which have enabled completely new sales opportunities and trading models, but is also strongly driven by the ever-increasing globalisation as well as the current health crisis.
For SMEs in the service sector, it is particularly important to present themselves well online, as potential customers, both from the consumer and business sectors, are increasingly researching and ordering services via the internet. Innovative and easy-to-use touchpoints in the form of an individually tailored website are the appropriate means to implement a new digital sales strategy. It has been shown that successful web presences make a very strong contribution to branding. It is therefore often worthwhile to create so-called brand shops, for which comparatively little effort is required.
Live chat and chatbot for personal digital counselling
Personal advice is highly valued by customers. With the help of a live chat, customers can also receive comprehensive information online. Using digital solutions advisory staff can provide support, for example, in the selection of products and services, product handling, or arrange appointments for on-site customer meetings.
We support you in determining the level of digitalization of your customer facing services and service processes that is right for your company. We ensure that customers have an optimal customer experience with our live chat and chatbot solutions.
Content creation for brand and reputation building
Creating a company profile on the internet and social media is an important step, yet it is the very first step. To stand out from the competition, it is not enough just to present your products skilfully. If you want to your company to be relevant in the long term, you have to prove your expertise, just as you would in a classic sales talk. Whether it’s a comprehensive comparison between different products or services, case studies, or factual information worth knowing, which is prepared in an easy-to-understand way for interested parties.
We support you in focusing on sustainable strategies and identify topics that interest your customer group by means of data analysis. We prepare the main topics in text, images and video in such a way that they are tailored to the respective marketing channel and provide a high user value for the target group defined by you. In addition, we stimulate visitors to your website to contribute to the generation of content through targeted impulses.
Automated booking tool for time-saving event scheduling
Nowadays, high demands are placed on companies that offer services. Already the first contact with your website, as well as the booking of the offered services, may tell a potential customer a lot about the quality you can provide. An automated booking tool shows your prospective client that your company is up to date and that he can expect a correspondingly professional service. It also promises uncomplicated contact and appointment-making with you, and thus represents a low-threshold offer to the visitor.
We support you in making the operation of your website and the initial contact with you as comfortable as possible for the customer by means of Customer Experience Workflow Mapping. The resulting workflow automations ensure that website visitors not only make uncomplicated use of your services, but also that you save personnel resources through automation.
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About Matter Media
We are Matter Media – a professional provider of websites and smartphone apps specifically designed to meet the needs and requirements of German and Austrian SMEs.
Our services include the creation of target group-oriented websites and apps. We provide conceptual consulting, technical implementation and long-term strategic, content and technical support of websites. Our clients are companies of all industries and sizes.
Social commerce inspires your customers
Social commerce is an increasingly important trend for any service-oriented business. This means that the brand’s own website is important for a successful sales strategy, yet should be complemented by social media measures. Social media is the most important point of contact for prospective customers who want to obtain authentic information about your products or interact with your company’s employees in the most uncomplicated way possible.
We support you in establishing your company on the various platforms, such as LinkedIn, Xing, Google, and Facebook. To do this, we focus on leveraging positive customer reviews and building a vibrant online user community that will help your brand achieve sustainably growing awareness.